Remember last year, when the UK athletics marketing department went all out with the “Believe in Blue” slogan, putting up billboards in Lexington, Louisville and other Kentucky cities?
You had pictures of Keenan Burton with “Believe in Loyality”, Dicky Lyons Jr. with “Believe in Circus Catches” and a few others.
Well, they are at it again. This year’s billboard stars? Dicky Lyons Jr., Derrick Locke, Braxton Kelley (with his stop on that fourth down against LSU), Rich Brooks and Jeremy Jarmon.
And this year’s slogan is still “Believe in Blue”, but it seems UK is trying to convey the sense that UK football matters now on the billboards.
My favorite is the one at the top of the post, where UK celebrates having the first ever College Gameday on campus. I said from day one that I stepped foot on campus that I don’t want to leave until the original Gameday, not the basketball one, came to Lexington. I can now die a happy student. But a few more of the billboards are below. You can find all of the billboard designs on UK Athletics.
